Since not a single tester could get their requested color (or backup color), we couldn’t fully vet it. However, stock issues kept it from going out to our five panelists. Unsurprisingly given my own love for it, it landed at the top of our extensive testing. It’s easy to blend, and its flat doe-foot applicator holds the perfect amount of product. Despite its claims for a full-coverage, matte finish, it’s layerable and creamy enough to sit on skin without settling in or looking dry. Having previously used and loved it, I wanted to throw it into the mix. We recommend erring on the lighter side.ĬolourPop’s concealers aren’t sold at drugstores, but are sold at drugstore prices through their website and Ulta. However, the labels are misleading enough that you may end up with a shade that’s too dark. With 35 shades ranging from “very fair” to “rich,” our panelists agree that almost anyone could find a shade match. The concealer looked great in isolation, but certainly didn’t match my skin tone. In my case, “Vanilla” was much darker and tanner than I expected a “fair neutral” shade to look.

Unfortunately, three of the five testers (myself included) got a shade that didn’t match our expectations when shopping online. That said, it settled into my fine lines a little more than the Tarte concealer. This looked good whether I left it bare or set it down with powder, and it stayed all day. Many concealers make my dry-leaning skin look powdery and just plain unnatural. I also loved how hydrated and healthy my skin looked after putting it on. It smoothed out over my under-eye area, creating a blurring effect. It has a larger-than-most tube and wand, but the doe-foot applicator and creamy, full-coverage formula of a concealer.Īs soon as I tried it, I thought it was going to be the winner. The Too Faced concealer looks more like a foundation. For staying power, coverage, and beautiful finish, you’ll love this drugstore brand. Still, our panelists felt that they received shades close enough to create a cohesive makeup look.Īfter hours of wear time, this concealer only faded slightly and still covered well. Additionally, it would be easier to choose a shade if the names were reminiscent of the undertones, like Tarte’s. There are eight shades in the light and medium categories, and seven shades in the tan and deep ones. I chose “Classic Ivory,” which was a tad too dark and golden for my fair neutral skin, but I could get away with it.ĭespite CoverGirl offering the same quantity of colors as Tarte, this shade range could use an extra option in the tan and deep categories. Shades range from “Fair Porcelain” in the light category to “Espresso” in the deep section. However, it can easily be thinned out and blended into the skin on lighter makeup days. Like the Tarte Shape Tape, its larger doe-foot applicator deposits plenty of concealer onto the skin for a full-coverage look. Of the 14 drugstore brands I tested, the CoverGirl TruBlend Undercover Concealer takes the crown. It feels like a double win when you find a holy-grail product and it’s affordable. The drugstore is my favorite place to shop for makeup. While makeup is very subjective, we feel confident recommending Tarte as our Best Overall concealer.

The warmth of your fingers makes this concealer feel extra creamy when applying, but you may use a damp sponge or a brush to good effect. But if you apply it to one under-eye at a time and blend out as you go, you’re golden. This concealer dries quickly and may look a little cakey if you put it on too thickly. If you want to sheer it out, try dabbing the wand tip on the back of your hand, picking up a little bit on your ring finger, and blending it out under your eyes or on top of your blemishes. You can get full coverage with a single swipe of the larger doe-foot applicator.

She still loves it, even as her preferences have shifted to more natural makeup.

Our main tester began using Tarte as part of full-coverage makeup to cover up acne scarring. The long-wearing concealer boasts a full coverage, satin-matte formula and a 16-hour wear time, and its shades range from “very fair with pink undertones” to “very deep with peach undertones.” In our experience, choosing the correct shade is easy, and it perfectly matches what is described on the bottle. For its legions of happy users, Tarte Shape Tape is practically synonymous with “concealer.” After testing it, we see why.

Light neutral tarte shape tape